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Aria Finance receives Feefo Platinum Trusted Service Award 2025

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Aria Finance has won the Feefo Platinum Trusted Service Award, an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.

Feefo established the Trusted Service Awards in 2014 to recognise brands that use the platform to collect verified reviews and receive exceptional feedback from their customers. The awards are unique because they truly reflect a business's dedication to providing outstanding customer service by analysing feedback from real customers.

Working with over 6,500 brands, Feefo is the world's largest provider of verified reviews, helping both brands and consumers make better decisions, and enabling brands to deliver more personalised experiences.  

Consumer confidence continues to grow slowly back to pre-pandemic levels, but consumers remain cautious with their spending. The businesses that stand out will be those who put excellence in their service and weave in a customer advocacy strategy. This award celebrates brands that are delivering standards that go above and beyond.

Feefo has presented Platinum Trusted Service Awards to businesses that have achieved Gold standard for three consecutive years. To receive a Gold Trusted Service Award, businesses must have collected at least 50 reviews with a Feefo service rating of between 4.5 and 5 between 1st January 2024 and 31st December 2024.

Lucy Waters, Managing Director, Aria Finance said: "We are incredibly proud to have been honoured with the prestigious Platinum Trusted Award from Feefo for the fourth consecutive year. This accolade, based on genuine feedback from our valued customers, is a powerful reminder of the trust they place in us and the standards we strive to uphold every day.

“At the heart of this achievement is our unwavering commitment to customer satisfaction, driven by the dedication and hard work of our team, who consistently go above and beyond to listen, understand, and deliver exceptional service – even in challenging economic times.

As we look ahead to 2025, our promise remains steadfast: to continually place our customers at the centre of everything we do, adapt to their evolving needs, and provide the outstanding service they deserve."

Tony Wheble, CEO at Feefo, congratulated the winners: “During these economically challenging times, it's inspiring to see companies like Aria Finance consistently going above and beyond for their customers. The Trusted Service Awards recognise businesses that don't just meet expectations – they exceed them. These awards celebrate companies that gather genuine feedback and use it to deliver exceptional customer experiences. The dedication shown by this year's winners sets a benchmark for customer service excellence.”

Platinum Trusted Service Award 2025 - Social - landscape

Over 20 years of experience

Why choose Aria?

With over 20 years of experience in bridging finance and the specialist distribution industry, our expert team works on your behalf to provide access to market-leading rates with rapid loan completion as standard. We offer one point of contact from enquiry through to completion, always aiming to make the process as smooth as possible.
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