The Platinum Trusted Service Award is Feefo’s highest accolade and is awarded exclusively to businesses that have achieved Gold standard service for three or more consecutive years. This achievement reflects Aria Finance’s consistent focus on service excellence and its ability to maintain high standards, even as market conditions evolve.
Established in 2014, the Feefo Trusted Service Awards celebrate businesses that lead with transparency and trust. Crucially, the awards are based entirely on verified customer feedback, making them one of the most credible indicators of real customer experience. Every review is independently verified, offering complete confidence that feedback is genuine and unbiased.
As we move further into 2026, certainty and trust have become central to customer decision-making. In an increasingly digital and automated world, customers are seeking businesses they can rely on. This award recognises brands like Aria Finance that go beyond customer satisfaction to build long-term customer advocacy embedding service excellence into the core of how they operate.
To achieve Platinum status in 2026, Aria Finance demonstrated sustained excellence over a three-year period, consistently achieving a Feefo service rating of 4.5 or higher, based on a minimum of 50 verified customer reviews each year since 2023.
Lucy Waters, Managing Director at Aria Finance, commented:
“Achieving the Platinum Trusted Service Award is a powerful endorsement of everything we stand for at Aria. Consistently maintaining such a high service rating shows how much our customers value the integrity, reliability and personal approach we bring to every interaction. As we move forward into 2026, we remain firmly committed to delivering the premium service our customers expect and deserve. I’m incredibly proud of our team for setting, and sustaining, such a high standard.”
Tony Wheble, CEO at Feefo, added:
“It is a privilege to celebrate companies like Aria Finance that remain steadfast in their commitment to customer success. This award is a testament to their ability to turn genuine feedback into meaningful action. By consistently exceeding expectations, Aria Finance isn't just winning an award; they are building the long-term trust that defines the most successful brands of the future. We are proud to recognise their dedication to the people they serve.”